Impulsa Comunicação (Agency of the Year) and Ihara (Advertiser of the Year) were highlighted at the 20th Agricultural Communications Show, an initiative of the Brazilian Association of Rural and Agricultural Marketing (ABMRA), the most important marketing and communications award for professionals, agencies and companies in the agribusiness sector.
The Exhibition is recognized by the best professionals, companies and institutions that have contributed to a constant opening of techniques and communication management in the productive sector.
In total, 265 bells and communication cases participated, 22% higher than the 2021 edition, broadcast between June 1, 2021 and July 31, 2022. Due to its success, the Exhibition becomes an annual event of ABMRA.
The awards event features 45 winners from 15 categories divided into Gold, Silver and Bronze, in addition to the agency award and the announcer of the period.
“Holding the Show is very special for several reasons, but mainly for two: we are celebrating the 20th edition – assuming it as the highest award in agricultural communication – and, in addition, we demonstrate the excellence with which the bells ring in agribusiness. I am really working with a very high level of creativity. The quality of our ingredients is compatible with any international award.”says Ricardo Nicodemos, president of ABMRA.
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Alberto Meneghetti, director of ABMRA and coordinator of the Exhibition, highlights that it “Establish a qualitative rule of communication in the field of agronomy, also to demonstrate that breeding should be included as an investment for companies”Comment.
The winners were discovered by a group of 30 lawyers, specialists in the most varied segments of communication, in addition to the participation of rural producers, complemented by academia, supplier entities and business managers.
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